While Janet worked her magic, her daughter Deannee recognized the potential of her mother's concoctions as a solid product line. Janet made everything from soaps, hair care products, and body butters, all the way to yoni scrubs and serums. As a vegan, Janet wanted her skincare products to be as safe, and as cruelty-free as her diet, so she mixed her own self-use products. Janet wanted to create an alternative to all the available topical skincare products available in the market back then. Lulu's Holistics started in the kitchen of Janet 'Lulu' Frederick, Deannee Santiago's mother. But the real question is: Is it a good idea to start a business with your mother?įor Deannee Santiago from Lulu's Holistics, partnering up with her beloved mother was one of the best decisions she has ever made in her life. Research shows that about 85% of startups are started using family money, and family businesses tend to outperform the rest of the pack by a little over 6%. She's currently sponsoring a school that works with autism.Starting a family business is a challenge in and of itself, but it's not impossible. She is currently building a school to help children with special needs in Jamaica and recently launched a campaign to spread awareness with Billboards across the Caribbean. A typical work day for Santiago averages 16-18 hour days but her passion for it is what keeps her going.ĭeannee has 2 twin sisters that are autistic and has been using a lot of the proceeds of the business to help autistic children who lack the tools they need within the school systems in the Caribbean.
The business is family ran and requires a lot of work. They generated over 100,000 in their first week of online sales alone. That's when they decided to create a website to expand business and accept international orders. Great product reviews and customer service landed them loyal customers that would travel from out of the country just to stock up on their products. It was an immediate hit among the Caribbean population in New York. The first store was opened in the Bronx, NY. Santiago's social media following of nearly 300,000 supporters helped. She partnered with her mom to turn the products into an official business and started marketing the products. That's when she decided to take the holistic approach to skincare.
Lulu holistics skin#
While most focus on make up for short term solutions, she found it important to work on skin care for long term solutions. Santiago realized that skin is often the first thing people notice about one another. The skin care line started off as a hobby but through word of mouth there was a high demand.
Lulu holistics how to#
After learning from her mom how to make the products, she started selling them locally. Her daughter Deanne Santiago, who was a lash tech at the time, took an interest in her mom’s products. Fredrick was inspired to make the products because she's vegan and practices methods to heal the body. Lulu's Holistics was born when Janet Fredrick started making the products in her kitchen. They have generated millions since the launch of their skincare products 3 years ago. Did you know that one of the top holistic skincare companies in the US is black owned? Deannee Santiago and Janet Frederick are a mother and daughter duo of Caribbean descent.
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